DeWese--Drowning in Decrees

You see, "how" is the key word and, in fact, is synonymous with the word "strategy." Strategy is not the same as "goal" or "objective" or "mission" or "tactic." Strategy represents the "how" or the means by which an individual or an organization achieves an objective.

If, for example, Monica Yawkey of Aspirant Printing & Litho yearns to become a $2 million salesperson by the year 2002, then she should figure out "how" to attain the objective. She will probably decide on several "hows" (strategies). One "how" might be to average eight new account calls each week.