DeWese--Is Anybody Listening?

After three years of not listening, Dysfunctional Litho was down to annual revenues of $21 million. It needed new equipment. It had turned over all the top managers, most of the salespeople, and many of the long-term and most experienced plant workers. Its market value had shrunk from $25 million to about $8 million. The sisters called a special board meeting and voted, 3 to 1, to fire their baby brother, Joe Ray, and sell the company.