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All of this talk about listening reminds me that it's not too late to order "The Customer Speaks: Criteria for Selecting Printers" from the Printing Industries of Michigan. It is a 100-page transcript of a focus group comprised of 15 print buyers who purchase more than $80 million annually in printing services. You can order by calling (248) 354-9200 and asking for Kathy or Chris. If Joe Ray had read it, he might still have his job.
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- Companies:
- Compass Capital Partners
- People:
- Claudia
- Joe Ray Smart
- Paula
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