DeWese--Is Anybody Listening?

Not long after he ascended to his new high office, Dysfunctional lost a $4 million account. Joe Ray swallowed hard, summoned the sales manager and chewed him out for allowing the largest account to get away. The sales manager argued that CPH always stayed close to the account and, with him dead and buried, the customer began to feel alienated. A large consolidator had approached the account with a National Account Program, promising pricing rebates, online order entry, online job tracking and an on-site representative. They bolted.