DeWese--Is Anybody Listening?

Several months later, three salespeople resigned to join a competitor and two CSRs followed them. Then the plant manager, after 23 years, left to join the same competitor. Sales followed all of these people and, suddenly, Dysfunctional would be hard pressed to top $30 million.

During the defections, Joe Ray golfed four afternoons a week, enjoyed long lunches at the club, never walked back in the plant and called on nary a customer.