DeWese--Lessons for the Second Millennium

Caxton's use of the new printing technology makes him a wealthy man, as the English upper class flock to buy literary works printed in their own language.

Lesson #6: This taught us that printing is merely a means to an end. Help your customers create customers, and you will always have customers.

Now that wasn't so bad. You learned some history, and were reminded of some valuable sales lessons.