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Now that was selling.
Lesson #1: Vladimir taught us that when you've got no product, make one up.
About this same time, Abu Mansur al-Muwwaffaq wrote a book titled, "Liber fundamentorum pharmacologiae" (that's Latin for "A Book on Drugs"), which classified 600 cures that he'd gathered on trips to Persia and India. The book even contained an elementary discussion of pharmacological theory, and the guys in the FDA were too dumb to challenge him. Unfortunately, there were only 17 ailments that had been discovered, so the book didn't sell very well.
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