DeWese--Lessons for the Second Millennium

Lesson #3: These events, naturally, taught us sales types that selling is problem-solving. If the customer has no problem, create one and then solve it.

On January 1, 1000, the trio awoke happy men with cotton-mouth hangovers. Their new millennium party had broken up at dawn, and their high-roller penthouse suite was still full of slumbering, beautiful, slave women imported from France for the occasion. They had succeeded in bilking their people, and nothing bad had happened—no earthquake, no volcanoes, no locust and no plague. And, all of Scandinavia was still firmly attached to Europe.