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So, when the previous sales manager left, Ellen Kay was primed to take action. She wrote a marketing plan, a sales plan and a mission statement for the company. The various documents were prepared in triplicate, numbered and were complete with color charts, laser printed and beautifully bound. She did all this work in her condo and in total secrecy. She was paranoid that one of the other salespeople might apply for the job or that the owners, Bill and Joan Westmoreland, would hire someone from the outside.
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