DeWese--Print Buyers Speak Their Minds

At the beginning of the session, I asked them to introduce themselves, their companies and talk about the kinds of printing they buy. Most of them openly revealed their 1999 print budgets. Their printing needs ran the gamut from short-run DocuTech or digital printing, to short-to-medium-run sheetfed, to web run lengths in the millions. The quality ranged from one- to three-color work, to pleasing color, to high-end eight- and 10-color work with exotic finishing.