DeWese--Print Buyers Speak Their Minds

I've attended dozens of industry top management conferences over the past 20 years. Sometimes, I've yawned while industry experts and highly paid (outside) speakers pontificated on everything from the future of the printing industry to strategic marketing for printing companies.

Never once at these industry functions have I heard a single print buyer tell us what they like and don't like about printers. Now I was in a room with 15 print buyers, and I wasn't going to blow the opportunity.