DeWese--Print Buyers Speak Their Minds

This focus group was a first-ever meeting of the Printing Industries of Michigan Customer Advisory Board. The meeting was in a conference room at the Skyline Club outside of Detroit. It could just as easily been at some executive club in Chicago, New York, Los Angeles or Birmingham, AL.

I was given only one question to ask the group and was told to spin my follow-up questions out of their responses to that question. The question was, "How do you select your print suppliers?"