DeWese--Super Bowls, Super Kudos, Super Vision

Michael, you are not alone. Thousands of print salespeople "choke" when they've got to make a sales call. Salespeople choke because they have no "vision" for the sales call. To have a vision you must "envision" the call. Mentally you must put yourself in the buyer's office and envision an ideal result. You can't envision the call if you haven't identified the results that you wish.