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Honest Objectives
Try this. The evening before a sales call, handwrite three objectives for the call. They might be: Make a friend and leave with a reason to call on him or her again; tell the buyer six good reasons for trusting you to print his or her work; and ask if there are any jobs planned that fit your shop. Next, write a list of a dozen good reasons to "trust" you. Finally, handwrite an ending to this sentence, "My call tomorrow will be a success if…"
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