DeWese--Surprising Facts in an Industry Study

This column will celebrate the outstanding performance of America's print salespeople or at least most of America's 100,000-plus print salespeople. About 20 percent of the 100,000 are mediocre underachievers who, while possessing some sales ability, never seem to realize their potential. Another 15 percent are woeful laggards who, like the infamous Marvelle Stump, never earn their draws—but never fail to cash their payroll checks.