DeWese--Trouble Brewing

By the way, since all 65 of Joe Davis' printing plants serve local or regional general commercial sheetfed customers, I assume he was limiting his observation to that segment. For all we know, labels, publications, books, folding cartons and direct mail are going through the roof.

And, since most of NAPL's members are general commercial companies, I assume that Andy's forecast is limited to that segment. You just cannot generalize about the printing industry because it consists of many, I said many, segments. Each segment behaves differently because it serves specific groups of customers with its own technology, i.e., gravure, intaglio, flexo, heatset web, non-heatset web, digital, etc.