DeWese--Trouble Brewing

The general commercial printing segment has always had a pricing problem. There's less customer loyalty, and you've got a multitude of salespeople chasing almost every job. It is also the largest printing segment, by far, and it remains—after all the consolidation of the '90s—the most fragmented.

So, I contend there is no problem with print demand: The problem is that our prices remain too low, and the customers are still in control.