DeWese--Trouble Brewing

The answer, folks, is markup. Add more profit to your jobs, and sales will go up. Of course, you've got to sell it, and the customers have been telling us for years, "Give us primo response and Ritz-Carlton service, and we'll pay a little extra." As soon as you figure out how to satisfy each of your customers on their terms and gain their confidence, you can get an extra 5 percent.