DeWese--Turning a Grazer into a Hunter

A senior manager of a large printing equipment manufacturer called me back in July. He was inviting me to speak to his U.S. sales force at Graph Expo in Chicago this month.

The speech was to be only 30 minutes, and I was going to Graph Expo anyway, so I said, "sure." Now, of course, I'm known as "old rhetoric breath," and I can talk about anything for 30 minutes.