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1. Sales are down;
2. The Internet is going to kill print;
3. We are a mature industry and are part of the traditional, newly so-called "old economy;" or
4. Real print growth is now slower than the Gross Domestic Product.
Here's my response. If you draw your paycheck from the printing industry, you need to brag about it every day to everyone who will listen. It is a great industry that gainfully employs somewhere between 800,000 and 1,000,000 people. It is a people-intensive industry and, because it's growing at more than 6 percent per year, it creates jobs. It's also a materials- and capital-intensive industry, so it creates hundreds of thousands of support jobs. Not growing? Balderdash!
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