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Fred Contacts 25 Prospects Twice a Month
Fred: I find some way to contact each of the 25 prospects at least twice monthly. Some others, I contact once each week. I try to be creative because I don't want anyone to think that I'm pestering them. For example, I may contact some prospects about something unrelated to printing. Once I've met people, I try to learn something about them personally. I might, for example, ask them to provide some volunteer service for Special Olympics. That way I can get to know them even better and get them involved in something that is rewarding for them.
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