Dickeson--An Old Method Brings Success

We know that putting the information up on a screen and enabling free-flowing dialog works. It emotionalizes the logic of the data, gets it into the right side of the brain where emotion and knowledge live, where decisions are made. It isn't the most efficient way, but it's effective.

We now think we know that 80 percent or more of our decisions are based on stories, conversations, pictures, sound-bites, parables, anecdotes, raw past experiences. They are not based on computer listings.