Dickeson--Are You Ready for eB2B?

The other day I asked the CEO of a print software company why he didn't promote customer use of pivot tables for the wonderful data his system collects. He responded, "We make sure they know the database is in an Access format and that it is open to them. About one in 25 to 30 customers ever calls to ask more, and only one asked us for our formulas/field names/tables so he could do more in-depth functions."