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"Not sufficient for the profile," the KW cries. "Drill down; tell me more." Good information always breeds demand for more, doesn't it? The process is called DIKE: data to information to knowledge worker to execution.
Now, group the job information by account and sort it from best to worst. Then, sort it by product type. Next, by salesperson. On and on. The result is a marketing profile of where the "need" is that can be filled at a profit!
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