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Some. If we use it.
The evidence is at hand in our job-cost system database. By attrition, luck, natural selection, or whatever, we've survived, to date, with a portfolio of customer accounts.
Develop a marketing profile by a series of QRAs (quartile ranking analysis) of that job-cost database. Ranking is sorting a list from best to worst. Quartile is dividing the ranking into four parts: UQ, UMQ, LMQ, and LQ—jargon for upper quartile, upper-middle quartile, lower-middle quartile and lower quartile.
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