Dickeson--Conducting Job Pathology

Is job pathology an academic exercise? No way. We're into the art of marketing analysis. We're looking at our own experience with work and customers. We have a steering wheel to drive our marketing machine. We have to find and fulfill needs at a profit. If we don't make a profit, we don't survive.

In order to survive, we must identify and optimize our "core competence" with the objectivity of solid data. What is it we do best and worst? Why is this? Equipment? Experience? Location?