Dickeson--Create Brand Recognition For Your Print Operation

"I don't know your company. I don't know your product. I don't know you. Now what was it you wanted to see me about?"

That's my best recollection of the caption on a cartoon published by McGraw-Hill many years ago showing a crusty purchasing agent addressing a perspiring young salesman. I've never forgotten it. I can't think of a better illustration of the value of a brand.