Dickeson--Create Brand Recognition For Your Print Operation

Narrow it down to a product or competence and brand it. Give it a distinctive name that makes it identifiable to customers and prospects. Get conviction from everyone in the shop that you are the best in North America, North Dakota, West of the Pecos, or wherever you can establish your own unique claim. Then, as Captain Picard says in "Star Trek: The Next Generation," "Make it so!"