Dickeson--Create Brand Recognition For Your Print Operation

Stop the foolishness of trying to serve all the print needs of everyone. If you're all things to all people you're nothing special to anyone.

Next, let the world know by any public relations schemes available, your packaging, letterheads, business cards, work uniforms, softball sponsorships, whatever, that you are the numero uno for "Brand X" (your brand). Reinforce it with advertising in the Yellow Pages and on your Website or wherever.