Dickeson--Create Brand Recognition For Your Print Operation

Am I suggesting that there's black magic in branding? Sort of. But the real message is that your price must start with the perception of the value you add. Not the reality of value, but the perception of value in the minds of your staff, customers and prospects. If it's real and true value, so much the better. But that's not the point at all. The point is you must get that instant recognition into the minds of people in your market.