Dickeson--Create Brand Recognition For Your Print Operation

We all know that McDonald's and Coca-Cola are brands known worldwide, as are hundreds of other items from breakfast foods to autos. What the brand owners have done is create a perception—a word or a name that creates immediate recognition and association. That perception, that brand, or as we used to say, that image, creates a unique identity for the company, product, service or personality, which differentiates it from others in the same field.