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Expect More, Pay More
You expect more, you think you get more, and you'll pay more for an established brand. That's a fact of life. The Michael Jordan brand can sell sneakers and long distance phone service. And Jordan makes fabulous sums for the power of his brand. So does football commentator Madden, whether it is for Ace Hardware or Dr. Pepper.
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- Companies:
- Eastman Kodak
- Xerox Corp.
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