Dickeson--Create Brand Recognition For Your Print Operation

Say any of these words, "Blockbuster," "Compaq," "Volvo," "Tide," "Kleenex," "Kodak," "Xerox" or any one of many, many others and, instantly, there's a picture in your mind of what these are, what they stand for. You'll pay more or buy more of these branded things than of a generic. You'll pay more for Bayer Aspirin than you would for the exact same generic aspirin.