Dickeson--Create Brand Recognition For Your Print Operation

Be sure to get that Al Ries book I noted and also his "Focus: The Future of Your Company Depends On It." Read 'em both, if you haven't already done so, and note carefully the message of each.

What Is Your Brand?
What is it you presently do better than your competitors? Or, what is it you want to do better than others, to be known for? What is your core competence? Is it two-color eight-pagers? Some particular fold or other property? Long-run catalogs? Price? Service? Overnight delivery?