Dickeson--Cyan, Yellow, Magenta, Black Magic

So I asked one of the reps if they were doing that. "No," he said. "Rog, we haven't programmed for that yet. We can do it any time."

But then, I wondered, would printers use it? "Never underestimate the ignorance of the public" is a guiding principle of marketing. I hate that kind of thinking. It's wrong. I say, "Never underestimate the intelligence of printing people."