Dickeson--Cyan, Yellow, Magenta, Black Magic

Information that doesn't lead to decisions and actions is worthless. You've got the gain, contrast, density, hue, etc. "What do you do with it?" I asked a guy standing next to me.

"Tell you the first thing I'd do with it," he fired back. "I'd take those charts and tables back to the color separation crowd and tell them, 'This is the real world. This is what that press can print on that paper using those inks. Now make your color separation scanners match those real numbers!' Then I'd take it to the digital proofing folks and say, 'This is your product specification. These numbers are what your proofs must reproduce.' "