Dickeson--Don't Be Stupid About Paper

It ain't rocket science, but it's still complex trying to analyze the macroeconomic impact of paper stock for the printing business. You start with a "ream" as the unit of measure. A ream is akin to a "cubit" dealt with by a Mr. Noah while constructing an Ark. We consume in "M"s (thousands) in printing, not 500s. But wait, it gets worse. We use paper in a linear dimension, by the foot. But we buy it by the pound or gram. Somehow we convert pounds to linear.