Dickeson--Don't Be Stupid About Paper

Process inks block out wavelengths of the spectrum emitted by the paper. If the desired color property isn't available in the paper, we can't produce the color the customer wants, can we? It's the paper, paper, paper, stupid!

Hold on a moment. Forget "process" color and now think "match" color. Reverse the negative polarity of subtraction and apply inks as "additive" color. Whole different ball game! Maybe it's all closer to rocket science than we suspected. One minute it was the color of the paper and the next it's the color of the ink. And, to simplify it even more, we do it all with "half" tone dots!