Dickeson--Don't Play "Printers' Roulette"

Does your company have a clearly defined pricing policy? Is it written down? If it is written, how do you monitor whether or not, and how well, it's being executed? Even if your policy isn't in writing, how do you control and measure it in operation?

Experience indicates that 90 percent or more of printing companies don't have written policies for setting prices. Pricing at most printers is like the common law system of jurisprudence: We make it up as we go along, on a job-by-job basis. Then we try, as best we can, to make a decision based on precedent modified by circumstances.