Dickeson--Don't Play "Printers' Roulette"

If we accept the paradigm shift that price revolves around customers and not around our costs, good things can happen to the business. We begin to concentrate on special competencies that deliver greater perceived value for our conversion services.

We enhance the specialties, the distinctions, we have. We continuously and consistently think about the customers and seek out new bennies we can provide. We gradually eliminate business where we add insufficient perceived value. We focus on finding the right conversion services for our printing business to be doing. If we can't do that, then maybe it's time to sell out, merge, or get out of printing with the least possible losses.