Dickeson--Give Poor Roger's OLAP a Look

In place of transactional reports from OLAP, you're getting analytic answers to support decisions about stocking, core competence, sales, etc.—on an ad-hoc, drill-down, data- mining basis.

So why aren't you and other printers using pivot technology? We know that the economy is booming with Knowledge Worker capabilities, the decision-makers who need and use OLAP. But our computer tech people are so engrossed in "rationalizing" two-dimensional, relational databases for transaction efficiency, they can't spare the time for Excel or Lotus analytics, even though their tables are ODBC-enabled (ODBC is Open Data Base Connectivity).