Dickeson--"Ground Truths," Sound Advice

Emerge and Adapt
The willingness to measure the process and the courage to submit to measurement are lacking. Do you agree? So what do we do about it? I join you, Mr. Davis. It's time for printing to emerge from the heritage of Gutenberg and enter the age of Gates.

Another major peeve: "samples." It ties back to our basic hypocrisies about process capabilities. The public (our customers?) think samples are representative of our process. Wrong! "Samples" in the print world mean copies we select, and touch up if we must, to supply the customer's impression of virtual reality.