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All you can do as managers and owners of ink-on-paper businesses is get as liquid as you can, just as fast as you can. Be ready financially. If you cannot shift your business paradigms to accommodate a new technology, then don't. Start over with a new business without a fatal legacy of "the way things are done here." Yes, dear colleagues, we're heading into uncharted seas. Here be dragons.
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- Clayton Christensen
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