Dickeson--Here There Be Dragons

Each of the 40,000 entities has a set of marketing, materials and labor patterns that comprise the culture, paradigms, set of habits and beliefs of the enterprise. It's the "way we do things here" for each company. "The way we do things here" and "The way we think about things here" is the individualized business model. And "Here Be Dragons," as ancient cartographers labeled the unknown areas on maps.