Dickeson--Here There Be Dragons

"It's still just printing, isn't it?" the Acme CEO asks blithely. Wait a damn minute, Mr. CEO; for a move to web, you're talking about "disruptive technology," to use Clayton Christensen's term from "The Innovator's Dilemma." You're shifting paradigms by moving from sheets to rolls. Here be big, fire-breathing dragons! Doubt it? Just ask any CEO who's made the move.