Dickeson--Here There Be Dragons

Dragon 5 is net count with signature overruns that create major dumpster demands and an underrun that can blow out the month's breakeven point.

Dragon 6 is your marketing environment: local work becomes regional and even national. That's just for openers on the pitfalls of disruptive technologies.

As Christensen observes, probably it's best to physically separate the businesses. Sheet people find it just impossible to shift their paradigms. If you venture into disruptive technologic shift, prepare to go broke, sell out or totally separate the businesses physically and managerially. We are talking BIG DRAGONS. Just ask around.