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I've spoken these obvious truths in this column several times in the past 19 years and written a little booklet on the subject. But I find it's necessary to repeat a variation of the message about every third year because the myth of virtual job-cost reality will not go away.
We refuse to let it depart because we wish it to be true. At some point in our lives, we gave up on Santa and the Tooth Fairy, but we substituted job costing in their place.
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