Dickeson--Job Costing - A Virtual Reality Check

But those costs cause side effects that can be dangerous to your economic health. Keep them out of the hands of production personnel. Be aware, always, that job costs are part of a virtual reality.

I'm aware I'm causing discomfort when I say these things. But we know from Economics 101 that price is value perceived by the customer, constrained by competition. Your price is NOT a function of your cost.