Dickeson--Join the Information Age

We're learning, in printing, but we're hardly in the vanguard of knowledge exploitation. With new technologies of composition, photography, imposition and plate preparation, we've kept pace. We had to. Our production people in those centers have moved from artisan to Knowledge Worker.

But in operating presses and finishing equipment, we're still basically craftspeople of the mid-20th Century. We haven't yet moved to requisite knowledge skills. The same is largely true of our print manufacturing and business administration. We collect the data, often directly from the equipment, but our conversion of that data into information is rudimentary at best. We puzzle over stacks of computer listings that are lacking informational properties—still struggling with the second process step to knowledge and execution.