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In the pricing database you have a book of stories that define the actual price policy of Fictitious Graphics Inc.—valid anecdotal wisdom.
Call this approach "storyboarding." You would be amazed if you learned how many decisions are based on storyboarded presentations. Books and movies are financed, venture capital is raised, candidates are elected to office, athletes are selected for teams, religions are formed, children are adopted, budgets are approved, new cars are designed. We construct our view of reality from stories.
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